Variable Data Printing in Black and White
Our advanced digital presses, printing in black ink on uncoated paper stocks, can help you create the extra impact that makes all the difference to your audience. Personalization turns form letters into one-to-one communications. Bar coding and serialization can simplify tracking of direct mail campaign responses. One hundred percent variable printing (also in black ink) lets you vary content by individual, creating a unique and intimate message for each targeted individual.
Printing Services Online has the capabilities in-house to help you make the most out of all your variable data print projects.
Variable data printing (a.k.a. database publishing) is a particularly powerful form of digital printing. It allows you to take advantage of your database(s) to add customized elements to each piece that you have printed.
Here’s a simple example. Thanks to variable data printing, newsletter publishers and other direct mailers can now individually address each newsletter or printed piece (from a database) while it is being printed. Dump those smeary old inkjet labels!
Here’s a more complex application. Using the same process, you can also automatically insert pre-defined content targeted to each recipient in the newsletter using your database. It could be as simple as the recipient’s name. It could also be targeted information directed at the recipient or at all recipients sharing a given characteristic (ZIP code, age, car, etc.).
- Direct mail
- Product/Service Sheets
- Buy Canvas Sets
- Buy Business Cards
- Branded Merchandise for Sale
What’s more, we provide a wide range of ancillary support services:
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When combined with Printing Services Online’ many other in-house capabilities, our experience with Variable Data Printing in Black ink variable printing can help you create exciting new marketing opportunities. Want proof? Review our Services, read our Case Studies, or Contact Us.
We amplify our clients’ business efficiency.